TKSAccelerators & programsOngoing · 15+ months

From 17K to 100K followers and a content engine that now drives their applications.

The world’s top global accelerator for teens.

100,000Followers. Historical Instagram milestone: 75K after the first 12 months.
+3,051%Landing page traffic from Instagram. 439 → 13,835 visits, organic.
60K+Comments on one single reel asking for the sign-up link.
80 hoursSaved every week for the TKS marketing team.

About TKS

TKS (The Knowledge Society) is the world’s top global accelerator for teens. Their alumni have gone on to work at companies like Google, SpaceX, and Apple. They operate across multiple cities worldwide and run one of the most selective programs for young people in tech.

The problem

Despite having a stronger product than most competitors, TKS could not tell their story in a way that matched. Their marketing was inconsistent, their content lacked cohesion, and their following had flatlined at 17K after eight years.

The team kept hiring freelancers who couldn’t capture the voice or vision. Content looked unprofessional, took too long to produce, and delivered disappointing results. Competitors with weaker programs looked better online. Applications were slower than expected. The brand didn’t match the product.

What we built

We didn’t just make content for TKS. We built a full content operating system and became their long-term creative partner.

Strategy before cameras
Before filming anything, we mapped who TKS was trying to reach, what made the program different, what their students cared about, and which stories would actually drive applications.
Full ownership of content
Twice a month we showed up in person to film everything: student sessions, founders, directors, the energy. We handled creative direction, scripting, shooting, editing, color grading, visual identity, posting and distribution. The TKS team didn’t need to prep anything.
Formats that felt like them
Aesthetic founder-led talking heads, trendy reels built on what works on Instagram and YouTube, faceless animated videos voiced by AI trained in their tone, and student-focused reels. All visuals from real TKS footage, no stock. Plus their YouTube: long-form thought leadership, alumni interviews and mini-docs.
Systems to scale
Weekly check-ins on performance data. Instagram DM automation, so anyone who comments a trigger word like “apply” gets the application link. Creative direction across all their cities. Every video repurposed into written posts, carousels and LinkedIn content for organic, paid, newsletters and blogs.

Results

Followers: 100,000. Historical Instagram milestone: 17K → 75K in the first 12 months, after eight years of stagnation.
Landing page traffic from Instagram: +3,051% (439 → 13,835 visits), organic.
One single reel received 60K+ comments asking for the sign-up link. Organic.
Nearly all the applications that come in and convert for TKS now come from media platforms we control.
Time saved: 80 hours per week for the TKS marketing team.
Phoebe Gates (daughter of Bill Gates) personally reached out via DM after seeing TKS content we produced.
All results are organic. No paid promotion.

Still running

This is not a finished project. We have been TKS’s content partner for over 15 months and publish 15 to 20 high-quality reels a month plus long-form YouTube, all built from real moments inside the program.