How we helped buildspace generate 3.5× as many sign-ups within a few months.

buildspace ran a 6-week online program called Nights and Weekends, with weekly lectures on design, marketing and writing while participants worked on their ideas and shared weekly updates. Everyone in the program also joined Sage, their new AI platform for builders to connect and collaborate.

Season 3 hit almost 20,000 participants. For season 4, they wanted to double it. They needed more sign-ups.

1. 01

   Video content

   Their YouTube channel had long-form lectures. We repurposed them into aesthetic short-form clips, launched a new Instagram page, and used the link in bio to drive traffic to the landing page. We also made animated video stories about people in the program to build excitement for Sage. Across Instagram, Twitter influencer marketing and Reddit, the campaign generated 1M impressions.

   • Our Instagram page ↗
   • Here’s an animated story example. ↗
2. 02

   Reddit growth hacking

   It was summer and students were looking for things to do. Reddit is notoriously strict, so we led with real value and wove buildspace in. One post led to a record-breaking number of sign-ups in a single week.

   • Here’s one of our posts. ↗
   • Here’s another example. ↗
3. 03

   Creator marketing

   We reached out to creators and founders on Twitter and helped them write announcements about joining the program. That reached about 100K new people.

   • Here is an influencer post on Twitter. ↗
   • Here is an influencer post on IG. ↗

• 3.5× sign-ups within a few months.
• 1M impressions across Instagram, Twitter (influencer marketing), and Reddit.
• A record-breaking week of sign-ups from a single Reddit post.
• About 100K new people reached through creators.
• buildspace has since shut down and the page has been inactive, so its reach has declined.