How we ran podcast distribution for a Web3 and AI VC in Dubai.

Cypher Capital, a Web3 and AI VC in Dubai, was launching a podcast hosted by their Managing Director, Bill Qian, called Bill It Up. The idea was simple: bring on top voices in crypto, AI and tech and have real, valuable conversations. Founders from Polygon, KAST and other big names were on board.

But the content around the podcast didn’t match the level of the guests. No premium trailers, no short-form clips, no real distribution strategy. The goal was to build Bill’s personal brand and make Cypher Capital more visible to founders and LPs. The team had no content experience and it was taking far too long to work out what would perform. They needed a creative and technical partner who understood crypto, tech and venture, not just editors.

1. 01

   Research before action

   We started with who the content was for: crypto and AI founders, young ambitious builders, and people bridging Eastern and Western ecosystems. That shaped the creative direction from day one.

2. 02

   A specialised team

   A copywriter to pick key moments from each episode and script 4 to 5 short-form reels. A trailer copywriter for high-energy promos and moodboards. A trailer editor for hype trailers with motion, story and music. A video editor turning long-form footage into polished short-form with animation.

3. 03

   AI plus storytelling

   AI voiceover through ElevenLabs narrates the trailers in one consistent tone.

4. 04

   Repurposing the right way

   Every episode becomes Instagram and YouTube Shorts, written summaries and newsletters, LinkedIn carousels and static posts, and transcript-based content for SEO.

5. 05

   Distribution and iteration

   Once content went live we tracked what performed, iterated fast, and kept formats in line with how the audience behaved.

• YouTube subscribers grew from 1.9K to 100K+ in 2025.
• In one 90-day window: 227K views and 44.2K new subscribers.
• 20+ pieces a month cut from the podcast, including short clips with animations, podcast trailers and carousels, with at least one going live every day.
• 40+ hours saved for their team each week.
• They keep attracting some of the most reputable founders in the world, and are positioning themselves as the leading VC in the region.